Distribution & growth · Channel

Online communities

Also known as: Reddit, Forums

What is Reddit?

Online communities such as Reddit and niche forums are public discussion spaces whose candid, first-hand recommendations are licensed into and retrieved by AI systems.

Google (February 2024) and OpenAI (May 2024) both announced data partnerships with Reddit. Participation works as practitioner help, not advertising.

Related entities

Brand mentionsBrand mentions are references to a brand's name across the web — linked or not — and they are the strongest measured correlate of being named by AI assistants.
E-E-A-TE-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness — is the framework Google's quality raters use to evaluate whether content deserves trust.
Topical authorityTopical authority is the degree to which a site demonstrably covers a subject in depth, with connected pages that answer the questions a subject actually raises.

Field notes covering Reddit

Reddit, Forums and the AI Recommendation EngineWhy community discussion feeds AI answers, what the Google and OpenAI Reddit deals changed, and a practitioner's playbook for earning mentions without astroturfing.

Sources & identifiers

https://en.wikipedia.org/wiki/Reddit

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