George Moreas · Field notes
Making sense of what changes next.
AI, search, automation, and ecommerce. Tested in real products. Written for people making consequential decisions.
One question. Two outcomes.
AI visibilityIllustrative. Why the right side wins: How AI assistants read a website →
Latest intelligence
Ideas you can operate.
No recycled trend reports. Each piece isolates a decision, shows the evidence, and gives you a model you can use.
Faster With AI, Fried by It: The Hidden Cost of Parallel Agents
Running agents in parallel turns a workday into constant context switches. What the research on attention residue says, Cole Medin’s way out, and the operating rules I use as a one-person team.
Claude’s 10 New Updates: Which Ones Change How You Build
Ten Claude launches in five weeks, sorted by a product leader who builds alone: the three that change what you delegate, the gated ones, the noise, and what to try first.
Altitude, Depth, Range: More Ambitious AI Prompting
How to be more ambitious with AI: Felix Rieseberg’s altitude, depth and range framework, fourteen templates and a practical, bounded Prompt Elevator.
Claude Code Mods: Which Are Worth Installing, and What They Cost
Nine Claude Code mods from Ben AI’s video, judged by a solo builder: what each one can see, what it spends, which to install, and how to vet any mod before it runs as you.
What Do You Build When AI Can Do the Work?
AI runs the instructions. It doesn't write your why, own your state or decide where the person takes over. Those are the parts still worth building.
Claude Duet: What to Delegate, What to Keep
How to use Claude Duet, compare it with OpenAI Dots and Meta Muse, and choose what to delegate. Practical workflows, approvals, access, usage limits and privacy.
Why listen
Operator, not observer.
15+ years in digital growth — paid media, technical SEO, AI search and the funnel economics that turn clicks into qualified leads — across Axxon Digital, Site Impact, Employbridge, Cloudsquare, AT&T/DirecTV, and Microsoft.
Optimization work at Microsoft covered AT&T, T-Mobile, Comcast, and Vodafone.
Today I build with AI directly: agent workflows, search visibility systems, ecommerce experiments, automation, and independent products. The writing here is where enterprise product judgment meets hands-on evidence.
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An idea, a question, a collaboration, or just an introduction. I’m interested in what you’re thinking about.