Site structure · System
Knowledge Graph
What is Knowledge Graph?
A knowledge graph stores facts as entities connected by typed relationships, so a machine can answer questions by traversing connections instead of matching text.
Google's Knowledge Graph powers knowledge panels and disambiguation. A site-level knowledge graph is the same idea at small scale: your people, services, places, concepts and evidence, each a node, each relationship explicit in links and structured data.
The practical benefit is extraction. A graph-shaped site gives retrieval systems clean, self-contained facts with context attached.
Related entities
- Editorial operationsEditorial operations is the governed process connecting audience research, content, site architecture, verification, publication, and ongoing maintenance.
- EntityAn entity is a uniquely identifiable thing — a person, organization, place, product or concept — that a search engine can recognize independently of the words used to describe it.
- JSON-LDJSON-LD is a W3C standard for embedding linked data in a page as JSON, and it is the structured-data format Google recommends.
- Internal linkingInternal linking is the set of links between pages on the same site, and it is how crawlers discover pages, infer importance and understand which topics relate.
- Retrieval-augmented generationRetrieval-augmented generation (RAG) is a technique in which a language model retrieves relevant documents first and then writes its answer grounded in them.
- Schema.orgSchema.org is a shared vocabulary, founded by Google, Microsoft, Yahoo and Yandex in 2011, for describing entities and their properties in machine-readable markup.
Field notes covering Knowledge Graph
- How to Build a Site-Wide Entity GraphStable @ids, hub pages, about and mentions, sameAs, and one registry that keeps markup, links and llms.txt from drifting — a seven-step build guide.
- Topical Authority: 30 Connected Pages Beat 300Authority is the shape of your knowledge, not the size of your archive. How to map a topic, assign one owner per question, and link hub, spoke and sideways.
- Your Website Is Not a Stack of Pages. It Is a Knowledge Base.Entities, relationships, schema, internal links, and answer-ready evidence: the architecture machines need when pages alone are no longer enough.
Sources & identifiers
Search disciplinesSite structureAI systemsLocal searchDistribution & growthAgentic commerceHover to trace relationships · click to open