Site structure · Pattern
Entity hub page
Also known as: Wiki page, Pillar page
What is Wiki page?
An entity hub page is the single canonical page a site maintains for one entity, defining it, listing its relationships and linking to every article that discusses it.
Hub pages are what turn a blog into a wiki. Articles explain; hubs define. When every article links its key terms to their hub, the hub accumulates internal authority and becomes the obvious page to retrieve for a definition.
The entity pages on this site are an example: each has a one-sentence definition, relationships, sources and a list of essays.
Related entities
- Answer-first writingAnswer-first writing opens every section with one sentence that fully answers the section's question and names its subject, before any context or caveat.
- EntityAn entity is a uniquely identifiable thing — a person, organization, place, product or concept — that a search engine can recognize independently of the words used to describe it.
- Internal linkingInternal linking is the set of links between pages on the same site, and it is how crawlers discover pages, infer importance and understand which topics relate.
- Topical authorityTopical authority is the degree to which a site demonstrably covers a subject in depth, with connected pages that answer the questions a subject actually raises.
- llms.txtllms.txt is a proposed plain-text file at a site's root that gives language models a concise, curated map of what the site is and which pages matter.
Field notes covering Wiki page
- AI Pages vs. AI Architecture: Why Volume LostCreating pages with AI multiplies documents. Having AI build entity hubs, internal links and wiki structure multiplies relationships — and that is what answer engines quote.
- How to Build a Site-Wide Entity GraphStable @ids, hub pages, about and mentions, sameAs, and one registry that keeps markup, links and llms.txt from drifting — a seven-step build guide.
- Topical Authority: 30 Connected Pages Beat 300Authority is the shape of your knowledge, not the size of your archive. How to map a topic, assign one owner per question, and link hub, spoke and sideways.
- Answer-First Writing: The Inverted Pyramid for MachinesPut the answer in sentence one under a question-shaped heading. The four rules that make a paragraph quotable by snippets, voice and AI assistants — with an interactive before/after.
Search disciplinesSite structureAI systemsLocal searchDistribution & growthAgentic commerceHover to trace relationships · click to open