Agentic commerce · Concept

Agentic commerce

What is Agentic commerce?

Agentic commerce is shopping in which an AI agent discovers, compares and purchases on a person's behalf within limits the person has authorized.

It shifts the storefront's audience from humans to machines: structured product data, clear policies and protocol support become the conversion surface.

Related entities

Agent Payments ProtocolThe Agent Payments Protocol (AP2), announced by Google in September 2025, is an open protocol for agents to make payments using verifiable, user-signed mandates.
Model Context ProtocolThe Model Context Protocol (MCP), introduced by Anthropic in November 2024, is an open standard for connecting AI applications to external tools and data sources.
Synthetic usersSynthetic users are AI-simulated personas used to generate and rank hypotheses about how real customers might react, before real-user testing confirms them.

Field notes covering Agentic commerce

Agentic Checkout: Is Your Store Buyable by AI?Being recommended is no longer the finish line. AI agents need reliable product state, policy, authority, and checkout rails to complete the transaction.

Search disciplinesSite structureAI systemsLocal searchDistribution & growthAgentic commerceHover to trace relationships · click to open