George Moreas, MBA

Own acquisition end to end across a portfolio of client and owned properties — paid search, technical and content SEO, AI-search visibility, landing-page conversion, and the analytics that measure all four against lead outcomes.

• Run a bilingual (EN/RU) legal-services lead-generation program for an immigration practice: separate intent research per language, URL-prefix and hreflang architecture, and high-intent regional queries competitors ignored — paired with a schema-marked FAQ layer built to be quoted directly by AI assistants and an inquiry-capture flow instrumented end to end.
• Rebuilt a paid search program from the account structure up: campaign and ad-group architecture, geo and radius targeting, a structured negative-keyword system to eliminate unqualified spend, and conversion actions wired through GA4 and the Ads tag so cost per qualified inquiry is measured rather than inferred.
• Rebuilt search foundations on modern SSR stacks (React/Vite, Nitro): canonical strategy, sitemap and robots governance, redirect mapping, metadata systems, render-path fixes, and Core Web Vitals tuning.
• Lead AI-search optimization (AEO / GEO) — restructured content into entity-clear, extractable answer formats with JSON-LD (Organization, FAQPage, Article, BreadcrumbList, LocalBusiness) so pages surface in AI Overviews and are cited by generative answer engines.
• Instrument every property with GA4, Search Console and Clarity; use heatmaps, session recordings and query-level data to locate form and call friction and prove impact.
• Built advertising compliance into the pipeline — a site-wide prohibited-claims vocabulary enforced at the CI level so consumer-facing copy cannot ship out of compliance — and reviewed partner agreements and consumer-facing terms alongside counsel.
• Automate the unglamorous work with Python and Claude Code: keyword clustering, SERP and citation monitoring, schema validation, and internal-link auditing.

• Led SEO and funnel optimization for monetization on a B2B digital-marketing and audience-commerce platform: technical SEO, content SEO, GenAI-era search optimization, and GTM/GA4 tagging architecture.
• Owned the self-serve audience-targeting front end querying 350M+ consumer records across 1,000+ parameters — the segmentation logic that underpins paid media audience strategy. Co-developed a GenAI “text-to-audience” feature replacing checkbox targeting with plain-English definition: cut query cost 25% and lifted order conversion 12%.
• Used Search Console and GA4 query and funnel data to identify drop-off, cannibalization and intent gaps, then prioritized a ranked backlog of content and technical fixes against traffic and conversion impact.
• Ran A/B funnel testing and CRO against defined success metrics; drove winning variations into production and reported traffic, conversion and lead outcomes to leadership.

• Owned enterprise data and analytics products serving 500,000+ daily users; used analytics and operational KPIs to guide prioritization.
• Maintained analytics and attribution integrity across Snowflake, Segment, Salesforce and Power BI — clean tracking and a trustworthy source of truth for marketing and product decisions, including closing attribution gaps between source systems.
• Diagnosed funnel leakage in a high-volume applicant onboarding flow from call and chat transcripts, then deployed rule-triggered in-page guidance at the friction points — completion rate up 16% on the same traffic.
• Used SQL and exploratory analysis for cohort, funnel and audience segmentation work that informed content and targeting priorities.

• Led delivery of web, CRM, e-commerce and analytics initiatives; ran intake and translated business requirements into scalable technical solutions.
• Owned CRM and analytics integrations and drove clean data flow and attribution across systems — including migrations where redirect strategy and URL preservation protected existing organic equity.
• Built intent-classification routing for inbound support contacts that shifted volume to self-serve paths — 40% reduction in live-agent requirement with satisfaction up 20%+.
• Delivered Tableau implementations with Salesforce integration and custom executive dashboards, giving leadership single-source visibility into performance by segment.

• Managed digital-product initiatives for a streaming platform serving 47M+ subscribers; optimized digital journeys and acquisition funnel performance.
• Used customer-behavior analytics, A/B testing and KPI dashboards (Adobe Analytics, New Relic) to prioritize investments and improve conversion at enterprise scale.

• Directed eCommerce funnel and search-landing optimization for Fortune 500 telecom clients (AT&T, T-Mobile, Comcast, Vodafone).
• Managed A/B testing programs and site enhancements delivering measurable uplifts in engagement, conversion and revenue.