George Moreas, MBA

Partner with SMB and ecommerce businesses to modernize digital operations using AI, automation, analytics, SEO, paid media, and cloud technologies.

• AI search optimization (AI SEO / GEO)
• Website architecture & technical SEO
• Google Ads optimization, GA4, analytics
• Ecommerce optimization — Shopify, WordPress
• Amazon WorkSpaces, VPN deployment, cybersecurity hardening
• AI workflow automation & business consulting

• Scaled a B2B digital marketing and eCommerce platform enabling agencies to discover and purchase digital audiences
• Introduced and prototyped a GenAI "text-to-audience" feature, reducing campaign setup time and increasing order flow-through to conversion
• Engagement optimization for monetization funnels: GTM/GA4 tagging, A/B funnel testing, technical + content + GenAI SEO, GenAI site search
• Worked on the Golden Record initiative — AI/ML to validate and enrich incoming audience records, boosting targeting accuracy
• Defined roadmap and prioritized backlog aligned with UX, Dev, and QA for rapid, iterative delivery

• Owned roadmap and delivery for a high-volume workforce eCommerce-like scheduling platform serving 500K+ daily users
• Led UX and development of an in-app GenAI assistant, increasing new user engagement by 23%
• Directed quarterly release planning, backlog refinement, and stakeholder alignment
• Managed integrations across Salesforce, Power BI, GA4, Amplitude, Snowflake, Segment, Twilio

• Directed 50+ enterprise CRM & eCommerce integrations, optimizing funnels and digital commerce flows across industries
• Implemented Salesforce Einstein AI across multiple SFDC instances for predictive marketing analytics
• Drove Agile delivery across multiple teams for rapid, iterative deployment aligned with business goals
• Championed UX-led design workshops and stakeholder roadmapping

• Co-led product strategy for the DirecTV Now streaming commerce platform, serving 47M+ users at launch
• Co-designed predictive AI/ML algorithms using Power BI data to pre-buffer streams, improving quality and retention
• Implemented KPI dashboards (New Relic, Adobe Analytics) for site performance and funnel optimization
• Owned and refined product backlog in a SAFe Agile environment across multiple Dev and QA teams

Previously TouchCommerce; Nuance was later acquired by Microsoft in 2021.

• Managed digital strategy for the top 5 enterprise clients (Comcast, T-Mobile, AT&T, Vodafone Germany, Bell Canada) — 37% of company revenue
• Pioneered an early proactive GenAI chatbot to increase conversion, assist with service, and reduce cart abandonment
• Managed A/B testing programs and site enhancements driving measurable conversion and revenue uplift
• Negotiated client and vendor contracts, managed product scope, led daily standups, and oversaw UX/UI wireframe review

• Co-designed a project management platform for daily resource allocation across studios in California, Munich, and Shanghai
• Partnered with stakeholders to integrate an SAP Financial Module with the custom project management platform
• Designed front-end dashboards and time-logging tools to improve workforce utilization and by-project analytics

• Conducted financial modeling, forecasting, and variance analysis for strategic decision-making and budget planning
• Used VBA within Excel to automate month-end reporting, forecast modeling, reconciliation, and ad hoc analytics
• Partnered cross-functionally to analyze revenue trends and optimize forecasted expense allocations

Previously WMC Mortgage, acquired by GE Consumer Finance (now GE Capital).

• Analyzed financial documents for mortgage applications and evaluated appraised home prices against market values
• Improved underwriting data-input efficiency from 8 to 25 documents per day per FTE (+312%) by automating manual clause insertion via a fuzzy-search reference table