Mental Models for the AI Economy
Practical essays on how AI actually changes work, product, and business economics — not hype, not fear.
Field notes on AI, product, and the economics underneath.
Essays, field guides, and interactive decks on what actually changes in knowledge work as AI gets cheaper, faster, and more embedded — and what stays exactly the same.
- Web & AI Search
Invisible. Found. Cited. — The Three States of Your Website
An interactive walkthrough of what your site is without SEO, with SEO, and with AI SEO — the data, the urgency, and the path up.
July 2026Interactive deck · 5 minRead - Web & AI Search
How to Get Your Business Cited by ChatGPT, Gemini, and Claude (2026 Guide)
A plain-English guide for showing up when customers ask AI assistants about your industry — the signals that make you the source they quote.
January 20268 min readRead - Web & AI Search
The 12-Point Website Audit Every Business Owner Can Run in 20 Minutes
Speed, SEO, conversion, and AI-readiness — twelve checks you can run yourself before hiring anyone.
January 202610 min readRead - Web & AI Search
Anatomy of a Landing Page That Actually Converts Ad Clicks
The six elements every ad-driven landing page needs, why sending traffic to your homepage burns money, and the Quality Score math behind it.
January 20269 min readRead
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