Mental Models for the AI Economy
Practical essays on how AI actually changes work, product, and business economics — not hype, not fear.
Field notes on AI, product, and the economics underneath.
Essays, field guides, and interactive decks on what actually changes in knowledge work as AI gets cheaper, faster, and more embedded — and what stays exactly the same.
Loop Engineering: The Definitive Field Guide
The leverage point in software has moved from writing prompts to designing the loops that prompt your agents. The complete field guide — Ralph, maker-checker, worktrees, AGENTS.md, memory, and MCP — from someone who runs these loops across a live portfolio.
- AI Development
The Agent Harness — Setting Up Claude Code Like You Mean It
An AI coding model on its own is a brilliant intern with amnesia. The harness — twelve parts of configuration, rules, and checks you wrap around it — turns it into a teammate you'd put on a real codebase.
July 2026Interactive deck · 14 slidesRead - Future of Work
Automate the Thirty
Every role breaks down the same way: mostly rules, a little judgment. AI doesn't come for the judgment. It comes for the thirty things you were never actually hired to do.
July 20264 min readRead - Future of Work
Your AI Just Quoted a Client a Price. Can You Actually Deliver It?
Every CEO wants faster proposals. Almost nobody's asking the scarier question: does the AI writing them have any idea what your business can actually pull off?
July 20265 min readRead - AI Economics
Your AI Can Finally Stop Talking and Start Doing
For two years, AI has been the world's most brilliant intern locked in a room with no laptop. Model Context Protocol just handed it a badge, a login, and actual work to do.
July 20265 min readRead - AI Economics
The Next KPI Every AI Company Will Track: The LLM Token Expenditure Index
We've spent two years asking which AI is smartest. The better question — the one that will actually show up on executive dashboards — is which AI gets the job done using the fewest resources.
July 20266 min readRead - Future of Work
Autopilot Didn't Replace Pilots. AI Won't Replace Professionals.
Modern commercial flights spend most of their cruise time under autopilot. So why does every cockpit still carry two highly trained pilots? The answer explains exactly what AI is about to do to knowledge work.
July 20265 min readRead - Future of Work
AI Isn't Artificial Intelligence. It's a Bicycle for the Mind.
Steve Jobs once described humans as a mediocre species on foot — until a bicycle made us the most efficient species on Earth. AI is the same kind of tool. But it also comes with an economic twist software has never had before.
July 20267 min readRead - AI Economics
Your Business Probably Doesn't Need GPT-6
The fastest AI isn't always the best AI. Choosing a model should look like hiring an employee — matched to the job — not chasing the highest IQ score on a leaderboard.
July 20265 min readRead - Web & AI Search
Invisible. Found. Cited. — The Three States of Your Website
An interactive walkthrough of what your site is without SEO, with SEO, and with AI SEO — the data, the urgency, and the path up.
July 2026Interactive deck · 5 minRead - Web & AI Search
How to Get Your Business Cited by ChatGPT, Gemini, and Claude (2026 Guide)
A plain-English guide for showing up when customers ask AI assistants about your industry — the signals that make you the source they quote.
January 20268 min readRead - Web & AI Search
The 12-Point Website Audit Every Business Owner Can Run in 20 Minutes
Speed, SEO, conversion, and AI-readiness — twelve checks you can run yourself before hiring anyone.
January 202610 min readRead - Web & AI Search
Anatomy of a Landing Page That Actually Converts Ad Clicks
The six elements every ad-driven landing page needs, why sending traffic to your homepage burns money, and the Quality Score math behind it.
January 20269 min readRead
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