Mental Models for the AI Economy
Practical essays on how AI actually changes work, product, and business economics — not hype, not fear.
Field notes on AI, product, and the economics underneath.
Essays, field guides, and interactive decks on what actually changes in knowledge work as AI gets cheaper, faster, and more embedded — and what stays exactly the same.
How to Write a Service Page That Ranks and Gets Cited by AI
One service per page, the service and city in the heading, the answer first, buyer questions as headings, proof, one next step and schema behind it. Seven rules and a quick test.
- Web & AI Search
New Website Launch Week: The Checklist That Protects Your Rankings
Get found, lose nothing, test every form and phone link, confirm analytics, then tell Google and every directory. A day-by-day checklist for the week a new site goes live.
September 20264 min readRead - Web & AI Search
How HVAC Companies Get More Service Calls from Google and AI
In South Florida every AC call is urgent. Be the obvious answer when it fails: the pages that bring in calls, effortless calling, honest answers and a profile that stays current.
September 20264 min readRead - Web & AI Search
How Dental Practices Get More New Patients from Google and AI
Insurance, cost and availability are the three questions every new patient asks first. The pages that answer them, how to handle cost honestly, and the local signals AI assistants read.
September 20264 min readRead - Web & AI Search
How Med Spas Get More Bookings from Google and AI
Clients want treatments explained, providers named, prices shown and results real before they book. The pages that earn bookings, why trust is the whole game, and the local signals AI reads.
September 20264 min readRead - Web & AI Search
How Roofing Companies Get More Leads from Google and AI
The map pack, a page for every service and storm scenario, honest cost and insurance answers, and reviews as the multiplier — plus why shared leads cost more than a site that ranks.
September 20264 min readRead - Web & AI Search
How Law Firms Get Recommended by ChatGPT and Google AI
Prospective clients now ask AI which lawyer to call. What recommended firms have in common, how to stay inside the advertising rules, and a quick check for your firm.
September 20264 min readRead - Web & AI Search
Bilingual Websites for South Florida Businesses: How to Do It Right
Spanish, Portuguese and Creole-speaking customers search in their own language. Separate pages, real writing, hreflang, and where to start — so you rank and get recommended in both.
September 20264 min readRead - Web & AI Search
How to Choose a Web Designer: 10 Questions to Ask First
Who writes the copy, what it costs after launch, how it will be found on Google and AI, and who owns it. Ten questions, five red flags, and how I answer them.
September 20265 min readRead - Web & AI Search
How ChatGPT and Google AI Decide Which Businesses to Recommend
AI assistants name the businesses they can describe most confidently. Where the answer comes from, the six signals recommended businesses share, a five-minute test, and what to fix first.
September 20265 min readRead - Web & AI Search
The Local SEO Checklist for South Florida Businesses
Google Business Profile, service and city pages, consistent details, reviews, local links — plus the South Florida specifics: bilingual pages, hurricane season and county lines.
September 20266 min readRead - Web & AI Search
What Is Schema Markup? A Plain-English Guide for Small Businesses
The invisible code that tells Google and AI assistants exactly who you are, what you offer and how you're rated. The five types a small business needs, what schema won't do, and how to check yours.
September 20264 min readRead - Web & AI Search
Do I Need a Website If I Have a Google Business Profile?
Yes. The profile gets you on the map; the website convinces Google, AI assistants and customers. What each does, what a profile can't do, and the minimum that works.
September 20264 min readRead - Web & AI Search
How Long Does SEO Take for a Small Business?
First movement in weeks, real results in three to six months, competitive terms in a year. A realistic timeline, what speeds it up, what slows it down, and where AI search fits.
September 20264 min readRead - Web & AI Search
What to Put on Your Homepage So Google and AI Understand You
Nine things a small business homepage needs so search engines and AI assistants can say what you do, where, and why you — and a five-second test to check yours.
September 20265 min readRead - Web & AI Search
Website Builder vs Custom Website: Which Ranks Better?
Builders get you online; a professional build gets you found. What builders do well, where their sites usually fall short on SEO and AI search, and a simple way to decide.
September 20265 min readRead - Web & AI Search
How to Get More Google Reviews Without Being Awkward
The businesses with the most reviews just ask better: a one-tap link, the right moment, a process that doesn't depend on memory. Five steps, plus what never to do.
September 20264 min readRead - Web & AI Search
Why Isn't My Business Showing Up on Google? 9 Fixes
Not indexed, vague pages, a thin Google Business Profile, a slow phone experience — the nine reasons small businesses stay invisible on Google, and how to fix each one.
September 20266 min readRead - Web & AI Search
How to Get Your Business Cited in Google AI Overviews
AI Overviews cite pages that rank, answer early and are easy to trust. What they are, how Google picks sources, six things that make a page citable, and what to do this month.
September 20265 min readRead - Web & AI Search
SEO vs AEO vs GEO: What Each One Does and Which You Need
SEO ranks you, AEO gets you quoted, GEO gets you cited by ChatGPT and Google AI. The plain-English difference, side by side, and why one well-built website does all three.
September 20265 min readRead - Web & AI Search
How Much Does a Small Business Website Cost in 2026?
From $0 DIY builders to $30,000 agencies: what each option really costs, the fees people forget, and the questions to ask before you pay anyone.
September 20265 min readRead - Web & AI Search
What Is llms.txt, and Does Your Website Need One?
A plain-text file that tells AI models what your business is. Where it came from, what goes in it, whether AI engines read it, and what matters more.
September 20264 min readRead - AI Development
The Practice: Spec-Driven, Maker-Checker, Governed Scope
Two credible trials on AI coding point in opposite directions — 55.8% faster in one, 19% slower in the other. The difference isn't the model. It's the practice. Three patterns, with interactive math and cited data.
August 20269 min read · interactiveRead - AI Development
Loop Engineering: The Definitive Field Guide
The leverage point in software has moved from writing prompts to designing the loops that prompt your agents. The complete field guide — Ralph, maker-checker, worktrees, AGENTS.md, memory, and MCP — from someone who runs these loops across a live portfolio.
July 202624 min readRead - AI Development
The Agent Harness — Setting Up Claude Code Like You Mean It
An AI coding model on its own is a brilliant intern with amnesia. The harness — twelve parts of configuration, rules, and checks you wrap around it — turns it into a teammate you'd put on a real codebase.
July 2026Interactive deck · 14 slidesRead - Future of Work
Automate the Thirty
Every role breaks down the same way: mostly rules, a little judgment. AI doesn't come for the judgment. It comes for the thirty things you were never actually hired to do.
July 20264 min readRead - Future of Work
Your AI Just Quoted a Client a Price. Can You Actually Deliver It?
Every CEO wants faster proposals. Almost nobody's asking the scarier question: does the AI writing them have any idea what your business can actually pull off?
July 20265 min readRead - AI Economics
Your AI Can Finally Stop Talking and Start Doing
For two years, AI has been the world's most brilliant intern locked in a room with no laptop. Model Context Protocol just handed it a badge, a login, and actual work to do.
July 20265 min readRead - AI Economics
The Next KPI Every AI Company Will Track: The LLM Token Expenditure Index
We've spent two years asking which AI is smartest. The better question — the one that will actually show up on executive dashboards — is which AI gets the job done using the fewest resources.
July 20266 min readRead - Future of Work
Autopilot Didn't Replace Pilots. AI Won't Replace Professionals.
Modern commercial flights spend most of their cruise time under autopilot. So why does every cockpit still carry two highly trained pilots? The answer explains exactly what AI is about to do to knowledge work.
July 20265 min readRead - Future of Work
AI Isn't Artificial Intelligence. It's a Bicycle for the Mind.
Steve Jobs once described humans as a mediocre species on foot — until a bicycle made us the most efficient species on Earth. AI is the same kind of tool. But it also comes with an economic twist software has never had before.
July 20267 min readRead - AI Economics
Your Business Probably Doesn't Need GPT-6
The fastest AI isn't always the best AI. Choosing a model should look like hiring an employee — matched to the job — not chasing the highest IQ score on a leaderboard.
July 20265 min readRead - Web & AI Search
Invisible. Found. Cited. — The Three States of Your Website
An interactive walkthrough of what your site is without SEO, with SEO, and with AI SEO — the data, the urgency, and the path up.
July 2026Interactive deck · 5 minRead - Web & AI Search
How to Get Your Business Cited by ChatGPT, Gemini, and Claude (2026 Guide)
A plain-English guide for showing up when customers ask AI assistants about your industry — the signals that make you the source they quote.
January 20268 min readRead - Web & AI Search
The 12-Point Website Audit Every Business Owner Can Run in 20 Minutes
Speed, SEO, conversion, and AI-readiness — twelve checks you can run yourself before hiring anyone.
January 202610 min readRead - Web & AI Search
Anatomy of a Landing Page That Actually Converts Ad Clicks
The six elements every ad-driven landing page needs, why sending traffic to your homepage burns money, and the Quality Score math behind it.
January 20269 min readRead
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