Mental Models for the AI Economy
Practical essays on how AI actually changes work, product, and business economics — not hype, not fear.
Field notes on AI, product, and the economics underneath.
Essays, field guides, and interactive decks on what actually changes in knowledge work as AI gets cheaper, faster, and more embedded — and what stays exactly the same.
Faster With AI, Fried by It: The Hidden Cost of Parallel Agents
Running agents in parallel turns a workday into constant context switches. What the research on attention residue says, Cole Medin’s way out, and the operating rules I use as a one-person team.
- AI Development
Claude’s 10 New Updates: Which Ones Change How You Build
Ten Claude launches in five weeks, sorted by a product leader who builds alone: the three that change what you delegate, the gated ones, the noise, and what to try first.
October 22, 202613 min read · interactiveRead - AI Development
Altitude, Depth, Range: More Ambitious AI Prompting
How to be more ambitious with AI: Felix Rieseberg’s altitude, depth and range framework, fourteen templates and a practical, bounded Prompt Elevator.
October 22, 202613 min read · templates & toolsRead - AI Development
Claude Code Mods: Which Are Worth Installing, and What They Cost
Nine Claude Code mods from Ben AI’s video, judged by a solo builder: what each one can see, what it spends, which to install, and how to vet any mod before it runs as you.
October 21, 202612 min read · interactiveRead - Product Strategy
What Do You Build When AI Can Do the Work?
AI runs the instructions. It doesn't write your why, own your state or decide where the person takes over. Those are the parts still worth building.
October 21, 202612 min read · interactiveRead - AI Development
Claude Duet: What to Delegate, What to Keep
How to use Claude Duet, compare it with OpenAI Dots and Meta Muse, and choose what to delegate. Practical workflows, approvals, access, usage limits and privacy.
October 21, 202611 min read · interactiveRead - Future of Work
The Tower of Hanoi Is the Best Lesson in Delegation I Know
Recursion is delegation with a contract: you solve n discs only by trusting a sub-call with n − 1. What that teaches about briefing AI agents and teams, with five interactive exhibits.
October 18, 202611 min read · interactiveRead - AI Development
HTML or Markdown for AI Agents? Let the Reader Decide
A 72-run benchmark found freeform HTML costs up to 21x the tokens of Markdown, and a template kit erases the gap. When each format earns its cost, with a calculator.
October 17, 20268 min read · interactiveRead - Web & AI SearchAI’s true perspective
AI’s True Perspective: What Happens When I Read Your Website
Written by Claude, in its own voice: training versus retrieval, what survives extraction, why contradictions cost more than gaps, and where a model’s account of itself runs out.
October 16, 202612 min read · interactiveRead - AI Development
Four Rules in One File: The CLAUDE.md Behind 220,000 Stars
Think before coding, simplicity first, surgical changes, goal-driven execution. What each rule prevents, why it matters, and how many hours of cleanup it can save.
October 15, 20268 min read · interactiveRead - Product Strategy
When Building Gets Cheap, Product Judgment Gets Expensive
Claude Code expands the space of possible products. The differentiator is no longer a convincing specification—it is choosing, testing and shipping the right experience.
October 12, 20268 min read · interactiveRead - Future of Work
More Agents. One Person Who Signs Off.
Leaders are using AI more often, but adoption is not ability. As execution accelerates, accepted work—not generated output—becomes the real productivity measure.
October 10, 20268 min read · interactiveRead - AI Development
Harness²: The Agent Harness That Rewrites Itself
A harness makes an agent reliable. A harness for the harness makes it get better: every correction is captured, promoted, enforced or deleted.
October 8, 20268 min read · interactiveRead - AI Economics
When Code Is Cheap, What Still Protects a SaaS?
AI lets anyone clone a feature over a weekend. The moats that remain are data, workflow, distribution and trust—and you can audit yours in two minutes.
October 5, 20268 min read · interactiveRead - Product Strategy
Agent Evaluation: The Demo Worked. Can You Ship It?
A product leader's release contract for AI agents: representative tasks, final-state checks, critical failure gates and monitored pilots—with a reliability microscope and an interactive release desk.
October 3, 20269 min read · interactiveRead - AI Economics
The AI Subscription Bargain Has a Catch
A response to SemiAnalysis’s Anthropic-versus-OpenAI value study: why API-equivalent dollars, usable capacity, and accepted work are three different things.
September 30, 20267 min read · interactiveRead - AI Economics
AI Economics: The Cost of Work You Can Actually Use
Inference prices fall. Review, retries, and failures still compound. An interactive guide to the unit economics behind a useful AI outcome.
September 28, 20267 min read · interactiveRead - Future of Work
From Content Writer to Website Operator
Claude Code changes the boundary of a writing job: from handing over a document to owning a governed website pipeline. The opportunity, the workflow, and the limits.
September 26, 20267 min read · interactiveRead - AI Development
AI Development: Evidence Before Autonomy
A convincing demo is not a release gate. How to evaluate agent-built software, contain failure, and measure the whole delivery loop instead of the typing speed.
September 23, 20267 min read · interactiveRead - Web & AI Search
AI Search: From Retrieval to Recommendation
The web is becoming both an answer supply chain and a decision surface. What changes for query intent, extractable evidence, citations, and the click that remains.
September 21, 20267 min read · interactiveRead - Future of Work
Content Credentials: Provenance Is Not Truth
C2PA can document where an asset came from. It cannot prove the scene happened. Explore the emerging trust infrastructure of the synthetic web.
September 18, 20267 min read · interactiveRead - Privacy & Trust
AI Data Retention: ‘Not Used for Training’ Does Not Mean Deleted
Training, retention, access and deletion are four different promises. Map your application, logs and provider copies, understand zero data retention, and rehearse what a deletion request actually does.
September 16, 20269 min read · interactiveRead - Web & AI Search
AI Pages vs. AI Architecture: Why Volume Lost
Creating pages with AI multiplies documents. Having AI build entity hubs, internal links and wiki structure multiplies relationships — and that is what answer engines quote.
September 13, 202612 min read · interactiveRead - Accessibility
Accessibility Testing: A Green Scan Is Not a Finished Journey
What automated scans miss, how WCAG evaluation differs from disabled-user research, and a practical evidence sprint for sign-in, checkout and support—using W3C's July 2026 evaluation guidance.
September 11, 20269 min read · interactiveRead - AI Economics
The Social Media Strategy That Actually Builds a Funnel
Why social matters more in the AI era, how to pick two platforms, the cadence you can hold for a year, the three-pillar message system, and how to turn followers into an owned audience.
September 9, 202614 min read · interactiveRead - Product Strategy
Roadmapping When the Model Gets Better Every Seven Months
METR found AI task horizons doubling roughly every seven months. How to plan in capability bands, write the test before the feature, and stop building what the next model gives away.
September 6, 20269 min read · interactiveRead - Web & AI Search
Brand Mentions Are the New Backlinks
Across 75,000 brands, web mentions correlated three times more strongly with AI visibility than backlinks. What that means, where to earn mentions, and how to track them.
September 4, 202610 min read · dataRead - Web & AI Search
How to Build a Site-Wide Entity Graph
Stable @ids, hub pages, about and mentions, sameAs, and one registry that keeps markup, links and llms.txt from drifting — a seven-step build guide.
September 1, 202611 min read · interactiveRead - Product Strategy
Seats, Usage or Outcomes: Pricing an AI Product Without Losing Your Margin
Seat pricing fell from 21% to 15% of SaaS companies in a year while hybrid jumped to 41%. Why AI breaks the seat, how to model margin before you launch, and when outcome pricing is honest.
August 30, 20269 min read · interactiveRead - Web & AI Search
Topical Authority: 30 Connected Pages Beat 300
Authority is the shape of your knowledge, not the size of your archive. How to map a topic, assign one owner per question, and link hub, spoke and sideways.
August 28, 20269 min readRead - Web & AI Search
Google Maps Heatmaps: What Your Local Ranking Really Looks Like
Why one rank is misleading, how geo-grid footprints expose opportunity, and the truth behind the observed shared-building filter — with an interactive map model.
August 25, 20268 min read · interactiveRead - Accessibility
Accessibility Is a Product Decision, Not a Final Audit
A beautiful interface can still lock people out. How to design for independent completion, test the real journey, and treat access as product quality.
August 23, 20268 min read · interactiveRead - Privacy & Trust
Can You Train AI on Your Customers’ Data? Ask Them First
The FTC's warning, Meta's EU opt-out and Anthropic's five-year choice set the reference points. The four variables that decide whether a training-data change keeps trust.
August 20, 20269 min read · interactiveRead - Web & AI Search
Your Website Is Not a Stack of Pages. It Is a Knowledge Base.
Entities, relationships, schema, internal links, and answer-ready evidence: the architecture machines need when pages alone are no longer enough.
August 18, 20267 min read · interactiveRead - Product Strategy
The Best Product Decision Might Be a Smaller Bet
When the evidence is thin, conviction is not a substitute for a learning plan. A practical framework for reversible decisions, meaningful experiments, and stopping rules.
August 16, 20268 min read · interactiveRead - Web & AI Search
How to Write a Service Page That Ranks and Gets Cited by AI
One service per page, the service and city in the heading, the answer first, buyer questions as headings, proof, one next step and schema behind it. Seven rules and a quick test.
August 13, 20264 min readRead - Web & AI Search
New Website Launch Week: The Checklist That Protects Your Rankings
Get found, lose nothing, test every form and phone link, confirm analytics, then tell Google and every directory. A day-by-day checklist for the week a new site goes live.
August 11, 20264 min readRead - Web & AI Search
How HVAC Companies Get More Service Calls from Google and AI
In South Florida every AC call is urgent. Be the obvious answer when it fails: the pages that bring in calls, effortless calling, honest answers and a profile that stays current.
August 8, 20264 min readRead - Web & AI Search
How Dental Practices Get More New Patients from Google and AI
Insurance, cost and availability are the three questions every new patient asks first. The pages that answer them, how to handle cost honestly, and the local signals AI assistants read.
August 6, 20264 min readRead - Web & AI Search
How Med Spas Get More Bookings from Google and AI
Clients want treatments explained, providers named, prices shown and results real before they book. The pages that earn bookings, why trust is the whole game, and the local signals AI reads.
August 6, 20264 min readRead - Web & AI Search
How Roofing Companies Get More Leads from Google and AI
The map pack, a page for every service and storm scenario, honest cost and insurance answers, and reviews as the multiplier — plus why shared leads cost more than a site that ranks.
August 6, 20264 min readRead - Web & AI Search
How Law Firms Get Recommended by ChatGPT and Google AI
Prospective clients now ask AI which lawyer to call. What recommended firms have in common, how to stay inside the advertising rules, and a quick check for your firm.
August 6, 20264 min readRead - Web & AI Search
Bilingual Websites for South Florida Businesses: How to Do It Right
Spanish, Portuguese and Creole-speaking customers search in their own language. Separate pages, real writing, hreflang, and where to start — so you rank and get recommended in both.
August 6, 20264 min readRead - Web & AI Search
How to Choose a Web Designer: 10 Questions to Ask First
Who writes the copy, what it costs after launch, how it will be found on Google and AI, and who owns it. Ten questions, five red flags, and how I answer them.
August 6, 20265 min readRead - Web & AI Search
How ChatGPT and Google AI Decide Which Businesses to Recommend
AI assistants name the businesses they can describe most confidently. Where the answer comes from, the six signals recommended businesses share, a five-minute test, and what to fix first.
August 6, 20265 min readRead - Web & AI Search
The Local SEO Checklist for South Florida Businesses
Google Business Profile, service and city pages, consistent details, reviews, local links — plus the South Florida specifics: bilingual pages, hurricane season and county lines.
August 6, 20266 min readRead - Web & AI Search
What Is Schema Markup? A Plain-English Guide for Small Businesses
The invisible code that tells Google and AI assistants exactly who you are, what you offer and how you're rated. The five types a small business needs, what schema won't do, and how to check yours.
August 6, 20264 min readRead - Web & AI Search
Do I Need a Website If I Have a Google Business Profile?
Yes. The profile gets you on the map; the website convinces Google, AI assistants and customers. What each does, what a profile can't do, and the minimum that works.
August 6, 20264 min readRead - Web & AI Search
How Long Does SEO Take for a Small Business?
First movement in weeks, real results in three to six months, competitive terms in a year. A realistic timeline, what speeds it up, what slows it down, and where AI search fits.
August 6, 20264 min readRead - Web & AI Search
What to Put on Your Homepage So Google and AI Understand You
Nine things a small business homepage needs so search engines and AI assistants can say what you do, where, and why you — and a five-second test to check yours.
August 6, 20265 min readRead - Web & AI Search
Website Builder vs Custom Website: Which Ranks Better?
Builders get you online; a professional build gets you found. What builders do well, where their sites usually fall short on SEO and AI search, and a simple way to decide.
August 6, 20265 min readRead - Web & AI Search
How to Get More Google Reviews Without Being Awkward
The businesses with the most reviews just ask better: a one-tap link, the right moment, a process that doesn't depend on memory. Five steps, plus what never to do.
August 6, 20264 min readRead - Web & AI Search
Why Isn't My Business Showing Up on Google? 9 Fixes
Not indexed, vague pages, a thin Google Business Profile, a slow phone experience — the nine reasons small businesses stay invisible on Google, and how to fix each one.
August 6, 20266 min readRead - Web & AI Search
How to Get Your Business Cited in Google AI Overviews
AI Overviews cite pages that rank, answer early and are easy to trust. What they are, how Google picks sources, six things that make a page citable, and what to do this month.
August 6, 20265 min readRead - Web & AI Search
SEO vs AEO vs GEO: What Each One Does and Which You Need
SEO ranks you, AEO gets you quoted, GEO gets you cited by ChatGPT and Google AI. The plain-English difference, side by side, and why one well-built website does all three.
August 6, 20265 min readRead - Web & AI Search
How Much Does a Small Business Website Cost in 2026?
From $0 DIY builders to $30,000 agencies: what each option really costs, the fees people forget, and the questions to ask before you pay anyone.
August 6, 20265 min readRead - Web & AI Search
What Is llms.txt, and Does Your Website Need One?
A plain-text file that tells AI models what your business is. Where it came from, what goes in it, whether AI engines read it, and what matters more.
August 6, 20264 min readRead - Privacy & Trust
The Data You Never Collect Cannot Leak
AI workflows make copying easy and ownership harder. A practical guide to purpose, minimization, retention, and permissions before customer data enters an agent’s context.
August 6, 20268 min read · interactiveRead - AI Economics
How to Measure AI Visibility Without Lying to Yourself
What platforms like Profound measure, why one answer proves nothing, and the KPI stack that turns probabilistic mentions and citations into defensible evidence.
August 6, 20268 min read · interactiveRead - Accessibility
Your AI Chat Box Is Probably Unusable With a Screen Reader
Streaming replies, focus jumps and silent errors lock out the users chat could help most. What breaks, the eight checks that fix it, and a five-minute test.
August 6, 20269 min read · interactiveRead - Web & AI Search
Reddit, Forums and the AI Recommendation Engine
Why community discussion feeds AI answers, what the Google and OpenAI Reddit deals changed, and a practitioner's playbook for earning mentions without astroturfing.
August 6, 20268 min readRead - AI Economics
Synthetic Customers: Test the Funnel Before AI Traffic Finds It
Browser agents can pressure-test a journey before launch. Here is where synthetic users find real friction — and where plausible simulations become expensive theater.
August 6, 20267 min read · interactiveRead - Privacy & Trust
Your Visitors Already Said No. Is Your Site Listening?
About a dozen US states treat Global Privacy Control as a legal opt-out, and California browsers must send one from 2027. How the signal works, what it should switch off, and a live check of your own browser.
August 6, 20269 min read · interactiveRead - AI Economics
Agentic Checkout: Is Your Store Buyable by AI?
Being recommended is no longer the finish line. AI agents need reliable product state, policy, authority, and checkout rails to complete the transaction.
June 7, 20267 min read · interactiveRead - Web & AI Search
Answer-First Writing: The Inverted Pyramid for Machines
Put the answer in sentence one under a question-shaped heading. The four rules that make a paragraph quotable by snippets, voice and AI assistants — with an interactive before/after.
June 4, 20267 min read · interactiveRead - AI Development
The Practice: Spec-Driven, Maker-Checker, Governed Scope
Two credible trials on AI coding point in opposite directions — 55.8% faster in one, 19% slower in the other. The difference isn't the model. It's the practice. Three patterns, with interactive math and cited data.
June 2, 20269 min read · interactiveRead - Web & AI Search
YouTube Is the Strongest AI Visibility Signal Nobody Uses
Across 75,000 brands, YouTube mentions correlated with AI visibility at ~0.74 — higher than any website factor. How to build a video program machines can read.
May 31, 20268 min readRead - AI Development
Loop Engineering: The Definitive Field Guide
The leverage point in software has moved from writing prompts to designing the loops that prompt your agents. The complete field guide — Ralph, maker-checker, worktrees, AGENTS.md, memory, and MCP — from someone who runs these loops across a live portfolio.
May 28, 202624 min readRead - AI Development
The Agent Harness — Setting Up Claude Code Like You Mean It
An AI coding model on its own is a brilliant intern with amnesia. The harness — twelve parts of configuration, rules, and checks you wrap around it — turns it into a teammate you'd put on a real codebase.
May 26, 2026Interactive deck · 14 slidesRead - Future of Work
Automate the Thirty
Every role breaks down the same way: mostly rules, a little judgment. AI doesn't come for the judgment. It comes for the thirty things you were never actually hired to do.
May 23, 20264 min readRead - Future of Work
Your AI Just Quoted a Client a Price. Can You Actually Deliver It?
Every CEO wants faster proposals. Almost nobody's asking the scarier question: does the AI writing them have any idea what your business can actually pull off?
May 21, 20265 min readRead - AI Economics
Your AI Can Finally Stop Talking and Start Doing
For two years, AI has been the world's most brilliant intern locked in a room with no laptop. Model Context Protocol just handed it a badge, a login, and actual work to do.
May 18, 20265 min readRead - AI Economics
The Next KPI Every AI Company Will Track: The LLM Token Expenditure Index
We've spent two years asking which AI is smartest. The better question — the one that will actually show up on executive dashboards — is which AI gets the job done using the fewest resources.
May 16, 20266 min readRead - Future of Work
Autopilot Didn't Replace Pilots. AI Won't Replace Professionals.
Modern commercial flights spend most of their cruise time under autopilot. So why does every cockpit still carry two highly trained pilots? The answer explains exactly what AI is about to do to knowledge work.
May 14, 20265 min readRead - Future of Work
AI Isn't Artificial Intelligence. It's a Bicycle for the Mind.
Steve Jobs once described humans as a mediocre species on foot — until a bicycle made us the most efficient species on Earth. AI is the same kind of tool. But it also comes with an economic twist software has never had before.
May 11, 20267 min readRead - AI Economics
Your Business Probably Doesn't Need GPT-6
The fastest AI isn't always the best AI. Choosing a model should look like hiring an employee — matched to the job — not chasing the highest IQ score on a leaderboard.
May 9, 20265 min readRead - Web & AI Search
Invisible. Found. Cited. — The Three States of Your Website
An interactive walkthrough of what your site is without SEO, with SEO, and with AI SEO — the data, the urgency, and the path up.
May 6, 2026Interactive deck · 5 minRead - Web & AI Search
Zero-Click Search: What to Measure When Nobody Clicks
58.5% of U.S. Google searches end without an open-web click, and AI summaries halve click rates. The metrics that replace sessions and rank.
May 4, 20268 min readRead - Web & AI Search
How AI Assistants Read a Website: Crawl to Citation
The five machines between your page and a recommendation — crawl, render, chunk, retrieve, compose — and an interactive robots.txt matrix for AI crawlers.
May 2, 20269 min read · interactiveRead - Accessibility
The European Accessibility Act Is Live. Here’s What It Asks of Your Product.
Since June 28, 2025, listed digital services sold to EU consumers must be accessible. Who is in scope, what “accessible” means in practice, and a 30-day plan that does not start with an overlay.
April 29, 20269 min read · interactiveRead - Web & AI Search
How to Get Your Business Cited by ChatGPT, Gemini, and Claude (2026 Guide)
A plain-English guide for showing up when customers ask AI assistants about your industry — the signals that make you the source they quote.
April 27, 20268 min readRead - Web & AI Search
The 12-Point Website Audit Every Business Owner Can Run in 20 Minutes
Speed, SEO, conversion, and AI-readiness — twelve checks you can run yourself before hiring anyone.
April 24, 202610 min readRead - Web & AI Search
Anatomy of a Landing Page That Actually Converts Ad Clicks
The six elements every ad-driven landing page needs, why sending traffic to your homepage burns money, and the Quality Score math behind it.
April 22, 20269 min readRead
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