Local search · Search feature
Local Pack
Also known as: 3-pack, Map Pack
What is 3-pack?
The Local Pack is the map and set of three Business Profiles Google shows above organic results for searches with local intent.
Google names relevance, distance and prominence as the factors behind local results. Because distance is one of them, a business's local-pack position is a geographic footprint rather than a single number.
Related entities
- Zero-click searchZero-click search is a search that ends on the results page — answered by a snippet, map, panel or AI summary — without a click to any website.
- Google Business ProfileGoogle Business Profile is Google's free listing for local businesses, and it is the primary data source for the Local Pack and Google Maps.
- Geo-grid heatmapA geo-grid heatmap simulates the same local search from a grid of map points and records a business's rank at each point, revealing where it wins and where it disappears.
Field notes covering 3-pack
- Google Maps Heatmaps: What Your Local Ranking Really Looks LikeWhy one rank is misleading, how geo-grid footprints expose opportunity, and the truth behind the observed shared-building filter — with an interactive map model.
- The Local SEO Checklist for South Florida BusinessesGoogle Business Profile, service and city pages, consistent details, reviews, local links — plus the South Florida specifics: bilingual pages, hurricane season and county lines.
- Zero-Click Search: What to Measure When Nobody Clicks58.5% of U.S. Google searches end without an open-web click, and AI summaries halve click rates. The metrics that replace sessions and rank.
Search disciplinesSite structureAI systemsLocal searchDistribution & growthAgentic commerceHover to trace relationships · click to open