Search disciplines · Framework
E-E-A-T
Also known as: Experience, Expertise, Authoritativeness, Trustworthiness
What is Experience, Expertise, Authoritativeness, Trustworthiness?
E-E-A-T — Experience, Expertise, Authoritativeness and Trustworthiness — is the framework Google's quality raters use to evaluate whether content deserves trust.
E-E-A-T is not a single ranking signal; it describes what Google's systems try to reward. First-hand experience, a named author with verifiable credentials and transparent sourcing are the practical expressions of it.
Related entities
- Content CredentialsContent Credentials are provenance information associated with digital assets using the C2PA specification to record and verify aspects of their origin and history.
- C2PAC2PA is the Coalition for Content Provenance and Authenticity, which develops a technical specification for associating verifiable provenance records with digital content.
- Online communitiesOnline communities such as Reddit and niche forums are public discussion spaces whose candid, first-hand recommendations are licensed into and retrieved by AI systems.
- Search Engine OptimizationSearch Engine Optimization (SEO) is the practice of making a website crawlable, relevant and trusted so it earns positions in organic search results.
- Topical authorityTopical authority is the degree to which a site demonstrably covers a subject in depth, with connected pages that answer the questions a subject actually raises.
- Brand mentionsBrand mentions are references to a brand's name across the web — linked or not — and they are the strongest measured correlate of being named by AI assistants.
Field notes covering Experience, Expertise, Authoritativeness, Trustworthiness
- Brand Mentions Are the New BacklinksAcross 75,000 brands, web mentions correlated three times more strongly with AI visibility than backlinks. What that means, where to earn mentions, and how to track them.
- Topical Authority: 30 Connected Pages Beat 300Authority is the shape of your knowledge, not the size of your archive. How to map a topic, assign one owner per question, and link hub, spoke and sideways.
- Reddit, Forums and the AI Recommendation EngineWhy community discussion feeds AI answers, what the Google and OpenAI Reddit deals changed, and a practitioner's playbook for earning mentions without astroturfing.
Sources & identifiers
Search disciplinesSite structureAI systemsLocal searchDistribution & growthAgentic commerceHover to trace relationships · click to open