Local search · Product
Google Business Profile
What is Google Business Profile?
Google Business Profile is Google's free listing for local businesses, and it is the primary data source for the Local Pack and Google Maps.
Categories, address, hours, reviews and photos on the profile are the inputs to local relevance and prominence. The profile and the website should describe the business identically.
Related entities
- Local PackThe Local Pack is the map and set of three Business Profiles Google shows above organic results for searches with local intent.
- Geo-grid heatmapA geo-grid heatmap simulates the same local search from a grid of map points and records a business's rank at each point, revealing where it wins and where it disappears.
- EntityAn entity is a uniquely identifiable thing — a person, organization, place, product or concept — that a search engine can recognize independently of the words used to describe it.
Field notes covering Google Business Profile
- Google Maps Heatmaps: What Your Local Ranking Really Looks LikeWhy one rank is misleading, how geo-grid footprints expose opportunity, and the truth behind the observed shared-building filter — with an interactive map model.
- Do I Need a Website If I Have a Google Business Profile?Yes. The profile gets you on the map; the website convinces Google, AI assistants and customers. What each does, what a profile can't do, and the minimum that works.
- How AI Assistants Read a Website: Crawl to CitationThe five machines between your page and a recommendation — crawl, render, chunk, retrieve, compose — and an interactive robots.txt matrix for AI crawlers.
Sources & identifiers
Search disciplinesSite structureAI systemsLocal searchDistribution & growthAgentic commerceHover to trace relationships · click to open